AI & Microsoft.
As we see it.

Microsoft folds Copilot further into Microsoft 365 at both ends

Microsoft ended sales of standalone Copilot Pro subscriptions and said existing subscribers can keep using the service only until they cancel or until support ends on 1 August 2026; after that, ongoing access requires Microsoft 365-based plans.

Microsoft also launched a partner-led trial programme for small and medium-sized businesses: a 30-day, 25-seat Microsoft 365 Copilot Business trial, with supporting resources and FY27 incentives for partners. This is likely to mean Microsoft is no longer treating Copilot as a product that stands on its own price and audience. It appears instead to be tightening Copilot's role as an attachment to the Microsoft 365 contract - for individuals by removing the standalone route, and for smaller businesses by pushing trials through the reseller channel. That likely changes the practical question around Copilot from whether to subscribe to it at all to which Microsoft 365 plan and sales path now carries it.

Evidence
  • 2026-08-01 Microsoft ended sales of standalone Copilot Pro subscriptions and stated that existing subscribers can continue using the service only until they cancel or until support ends on August 1, 2026, after which ongoing access will require Microsoft 365-based plans. support.microsoft.com
  • 2026-08-01 Microsoft launched its CSP-led 'Copilot in 30' trials program for small and medium-sized businesses, offering partners a 25-seat, 30-day Microsoft 365 Copilot Business trial with supporting resources aimed at converting trial usage into paid deployments under FY27 incentives. microsoftpartners.microsoft.com